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considertheaesthetic:

I am absolutely obsessed with this branding for Aschen and Voss Cosmetics. Since I used to live there, I love anything that comes out of Switzerland, but I think I would love this branding no matter what country made it. 

I’ve noticed recently that pastels are starting to pop up all over the design world. This is just one example of all the various designs I’ve seen featuring these light shades. As of right now, I’m a fan. I think as long as it’s done right, pastels can really look good. I’m interested to see what happens once everyone starts jumping on this bandwagon.

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